Britta Friedrich, Frankfurt Book Fair
T +49 (0)69 2102-145
friedrich@book-fair.com
Siobhan O’Leary, Tools of Change
T +49 (0)176 61 222 410
siobhan.c.oleary@gmail.com
TOC Frankfurt – Platform for Visionaries
Conference on the future of publishing brings international digital experts to Frankfurt / Programme now online
Frankfurt, 30.9.2009 - Tools of Change for Publishing (TOC), the most important US conference in the field of publishing technology and innovation, will celebrate its European premiere on Tuesday, October 13th. This one-day conference, co-organised by the Frankfurt Book Fair with O’Reilly Media, brings together decision-makers and digital experts from the international publishing industry. The latest trends will be analysed and evaluated in more than 20 keynotes, panel discussions and presentations. In addition to promising new business models, the key topics of the conference will include the future role of publishers, the opportunities and challenges of mobile publishing, future distribution channels, as well as changing reading habits and the influence they have on the development of new products.
What does the publishing house of the future look like and how is the role of publishers changing? Sara Lloyd (Pan Macmillan) provides answers to these questions in her opening presentation. The outsourcing of books to external data servers may still seem a long way off to some - but Virginie Clayssen (Editis) sees potential in this for publishers. In her presentation “Books on the Cloud”, she will examine the opportunities and risks of cloud computing for publishers.
Smartphones are considered to be the future model for success. Under the motto “Making the Most of Mobile” Timo Hannay (Nature Publishing Group) reveals how publishers of scientific books can adapt their content to mobile phones. Jon White (Macmillan Education) examines sustainable payment models for digital content in his presentation “Mobile Survey: Mobile Paid Content Around the World”. Amazon and Google might be the biggest players on the E-Book market – but they are not the only ones. Ronald Schild (MVB) presents alternative sales channels for E-Books and analyses international configurations of the E-Book market. Google Book Search engineer Dan Clancy provides a look behind the scenes of the Internet giant and presents the Google Editions project. Neelan Choksi (Lexcycle), whose iPhone application “Stanza” has been downloaded millions of times since its launch, delivers a best practice example on the subject.
What was once the domain of trained experts is now child’s play for so-called digital natives. And no audience is keeping up with the rapid developments in the technology market better than 15 to 17-year-olds. Adobe recognised the creative potential of this generation and brought many astonishing findings to light in a series of interviews. Matt Hamlin (Adobe) will present the results. Cristina Mussinelli (Associazione Italiana Editori) will also focus on the youth audience: Her contribution will examine the influence of new technologies on the way young people consume books, music, news and other media.
Changing media consumption habits have a direct impact on the purchasing behaviour of customers: Ann Betts (Nielsen Book) analyses the current market situation worldwide, particularly with regard to the sale of E-Books. Marie Bilde Rasmussen and Cliff Thaudahl Hansen of Gyldendal and Ramy Habeeb of Kotobarabia provide insights into the Danish and Arab book market respectively and into individual business strategies in their respective countries.
Under the title “Reasons to be excited”, CEO and digital publishing visionary Tim O’Reilly takes a positive approach to the process of digitisation and emphasises the opportunities for media companies and publishers that result from it.
The Tools of Change for Publishing Conference Frankfurt (TOC Frankfurt) will take place on Tuesday, 13 October 2009 from 8.30 a.m. - 6.00 p.m. at the Radisson Blu Hotel, Franklinstrasse 65, 60486 Frankfurt am Main. The fee for participating in the conference is 499,- EUR plus VAT. Visit http://www.tocfrankfurt.com/register.html to register. For the up-to-date conference programme, an overview of the speakers and information about registration, visit http://www.tocfrankfurt.com/program.html.
The event will be held in English.
O’Reilly Media Inc. has been providing information on important and trend-setting technology since 1978, through the publication of high-quality reference books, digital content in the form of e-books, as well as websites and conferences. The goal is always to answer a pressing need for information that already exists in the field, and to offer established solutions. The authors of the US O’Reilly titles, as well as of the German-language original titles, are part of various user groups and technical communities and are thus equipped with first-rate, practical knowledge.
The Frankfurt Book Fair is the biggest book fair in the world – with more than 7,000 exhibitors from over 100 countries. It also organises the participation of German publishers at more than 25 international book fairs and is associated with the Cape Town Book Fair in South Africa and the Abu Dhabi International Book Fair. It maintains the most visited website worldwide for the publishing industry at www.book-fair.com. The Frankfurt Book Fair is a subsidiary of the German Publishers & Booksellers Association.
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